Content is the fuel for sales and marketing.
Engage with the right voice, in the right formats
Without an ongoing content strategy, you may well be wasting time, budget and engagement opportunities.
Many organisations make the mistake of having only project-based content creation, tied into activities such as building a new website and so on. Without high-quality content, you cannot fuel your marketing machine and you will find it increasingly hard to engage your customers via your website, social and other channels.
What about AI?
AI tools are making it easier to generate content, but they are only as good as the input that promts them and checks their output. Understanding your product, your market and your target audience are key to using AI successfully when generating copy or other content formats.
Most businesses fall into one of two camps
1. Lacking internal skills
You do not have staff who can write high-quality content that will resonate with your target audience. AI may help with creation, but without human knowledge the results will lack context and quality.
2. Time-poor specialists
You have staff who can produce the content you need but they rarely have time to write anything and it would take them away from their core role. Again, AI can help relieve the pressure in this case, but staff will need to understand how to use tools correctly to produce quality output – and it will still need to be checked!
Both scenarios could result in sporadic or poor-quality marketing that deters rather than engages with prospects.
Our content services
High quality content that delivers
Hup offers a complete content-generation service. Our professional copywriters and editors take the time to understand fully your product or service and have the skills and experience needed to create quality content. Our content has helped clients to build pipeline, with quality eBooks, white papers, emails, brochures and more. All content destined for online use is passed through our certified SEO practice, ensuring you get optimum value from it and do not end up spending yet more of your valuable marketing budget optimising it later.